Return on Investment (roi) for Search Engine Optimization & Social Media Marketing
ROI for networking – a perspective
If you’ve ever placed an ad in any magazine or newspaper, what do the magazine or newspapers promise? Do they promise “x” leads and “y” calls leading to “z” number of clients? Or do they talk about “a 2 million circulation” which means that the ad will be viewed by many but there are no guarantees of new business?
Also, when you answer the phone, respond to emails, make cold calls, and attend networking events, how do you measure your ROI?
Or how many events have you attended where you’ve passed out 50 business cards, come back to the office with 100 business cards, sent out 10 follow-up emails and heard back from ZERO?
So you spent $25 to attend the event, $5 in gas money, 3 hours of your time that is worth say $150, and in the end what did you get? A bunch of business cards and a few people writing or calling to sell their services to you! So did you sit down and measure the ROI for that? I think not.
And how many events can you attend in a given day? What reach can you have, meaning how many people can you reach out to at any given event? And how do you build a relationship with someone in brief encounters where everyone is hurrying to meet one more person before the event is over?
You get my point?
The SMM ROI
By participating in Social Media Marketing (SMM), what we are doing is leveraging conversations and discussions to begin building relationships. Building relationships and networking online takes time and therefore it requires time and investment. Since you have a business to run, you can do this by retaining professionals like us (had to get a plug in).
And so to summarize, I leave you with this thought.
The evolution of online marketing and especially social media marketing requires a paradigm shift in how businesses view ROI. Social Media Marketing allows us to form relationships. These relationships may eventually lead to business.
But ROI for Social Media Marketing doesn’t apply nor does it make sense because how can we measuring ROI of human interactions?
About the Author:
Nipa Shah - Partner
Company: Jenesys Group, LLC
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Email: nipa@jenesysgroup.com
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