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LVMH as a whole saw sales rise 5% to €7.7bn (£6bn) for the first half, reflecting organic growth (which takes into account comparable sales and exchange rate fluctuations) of 12%. Profit from recurring operations was up 7% to €1.54bn (£1.21bn).

Within fashion and leather goods, the Louis Vuitton brand delivered exceptional profitability, helped by the recent Louis Vuitton collaboration with the artist Richard Prince. LVMH said that Fendi had continued the growth curve experienced in 2007 and that the Marc Jacobs, Donna Karan, Kenzo, Pucci and Loewe labels had all performed strongly.

LVMH chairman and chief executive Bernard Arnault said: "The first half results once again demonstrate the exceptional appeal of our brands as well as the effectiveness of our strategy, particularly remarkable given the adverse currency and economic environment seen during this period. Replica LV Handbags thus proves its exceptional capacity to grow thanks to the strength of its brands, the responsiveness of its organisation and the talent of its teams. Reassured by the strong momentum in the first half of the year, the group approaches the second half with confidence. It will rely upon the creativity and quality of its products as well as the efficiency of its teams to pursue further development in its historical markets as well as in high potential emerging markets. All these Replica Chanel Bags enable us to confirm our objective of a tangible increase in results for 2008."

      More than ten years ago, the hearsay has LV to attend to the Hakkas catching fire, the clothing mostly commits to flames, the only LV Monogram Glace pocket, the semblance is blackened by smoke distorted, inside goods actually complete complete.

　　Waterproof fireproof calendar long more new

　　The LV waterproofing, the fireproof fable, the real degree investigated with difficulty, but it does not use the leather or other ordinary skin material, but uses one kind of oil painting with, the named Canvas canvas material, sur- waterproofing's PVC, indeed lets its handbag calendar long more new, is not easy to wear.

　　Besides “durable”, some in 150 historical LV, studies the imperial family and the aristocrat market from the very beginning, is also makes this name brand to stand erect reason not but actually.

     This kind of aristocrat realized afterward gradually extended to Hollywood and the entertainment world. Plays Princess Austria black eyebrow coloring Li Hofn "the Roman Vacation" takes a LV suitcase at the movie to leave; The determination is musical world aristocrat's Aierduqiang, each time tours sings, is bringing 40-50 LV suitcase customs, demonstrates individual style.

　　Struggles as for the Hong Kong and Taiwan star purchases LV the newest design, becomes the leadership tidal current the target. In 1999, the LV flagship shop begins when Taibei Zhongshanbeilu, specially invites Zhang Manyu and Liang Chaowei to Taiwan cuts the ribbon, understood completely hits the brand by star's effect the high-level image. But on the other hand, when Chen Huilin in Hong Kong did not know ignorant carried one to adulterate the LV pocket, actually also became laughs for a while.

　　LV understood deeply by each kind of strategy, maintains its legend, the classics, the noble value feeling. And, the price strategy is an important key. LV Pi Ju is never reduces the price, will not always promote sales the time in any Department store to discount, even if the frequent guest will want to the sales clerk saying that will ask for leniency, speaks the price, also will be impossible. This stubborn sales strategy, enables the faithful customer to be possible to die relieved with decides LV loyally the footsteps.

　　LV is holding the mood which to any customers most respects. Must line up to the LV shopping, is because LV hoped that each customer can enjoy in the shop to the most courteous reception's service, does not hope in the shop likely the grocer crammed full human tide, but adopts controls the customer quantity the measure.

　　But each model of pocket sews by the handwork LV, the production speed is limited, therefore LV will also limit the customer to buy the goods quantity. Each model of pocket, each visitor can only buy one, avoids the identical funds pocket fleecing spatially one by the same person.

　　Today consumer LV counterfeits obviously in all directions, actually as early as at the beginning of the LV undertaking, this puzzle continuously closely associated. This besides explained that LV the product receives welcome, also explained the LV product's cover design, why does experience the so changeable reason.

　　In 1888, LV replaces the original rice, the brown stripe by the square shape design, and adds on the registered trademark, but counterfeits floods as before in the world; Therefore in 1896 by the LV letter, four petal flower shape, the positive and negative diamond designs the new design, this is the Monogram origin which is well-known.

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Article Source: ArticlesBase.com - Lvmh Delivers Strong First Half Fashion Sales