How to Profit With Online Advertising
Making sales online is dependent on quality web traffic but getting that traffic is the most difficult part of online marketing. Without sales, there isn’t any cash flow and certainly no profit. Free traffic sources are hard to come by but they are what most small businesses rely on for their site traffic, while the big companies and the big internet marketers just buy traffic through Google Adwords.
Paid advertising online has a unique benefit: it can be increased! After you find your keywords, all you need to do is increase your traffic with the push of a button. Search engine optimization usually takes a matter of months to see results but Google Adwords is much faster, producing traffic and profits right away.
Increasing targeted traffic is usually most economical when it is done by paying for advertising, such as through Google Adwords. Keep in mind that an improperly designed website will make you lose sales and money in a big hurry.
An immediate surge of targeted traffic is the result of paid traffic, with results in the hundreds of thousands of visitors if the keywords and marketing plan have been properly implemented. Just like turning a light switch on or off, you do the same with your traffic.
Purchasing traffic is very popular these days. Any online marketer claiming cash flow in the hundreds of thousands of dollars every month, he or she is most likely paying for advertising.
Your marketing campaign with Google Adwords should begin only after you have a solid plan in place to convert visitors to your website into customers. If your website is not properly optimized with a strong sales page, then you’re probably not going to see conversions, and any money you spent on clicks will have been wasted.
The most significant step you can take in this process is to ensure that your website is converting traffic at maximum potential before buying traffic. The design, the layout, and the pitch must be top notch otherwise you will be wasting money.
Now that your website is seamless, you are good to go with your Google Adwords campaign. How will you know a healthy profit when you see it?
If you spend $20 to make $24, is that a good return? Incredibly so! Anyone would be proud to boast a 20% return!
Now I know you may be thinking a four dollar return is no big deal, but consider this: what if the investment had been $1,000 with a return of $1,200? Let’s say you spent $10,000 for your Adwords campaign and returned $12,000. At these levels, 20% starts to look really good. An Adwords campaign that yields 10% is something to feel good about.
There are actually people spending over $10,000 on their PPC campaigns and make a strong profit every day. Most of these marketers aren’t even working directly with customers or shipping a product. All they are doing is pushing traffic by direct-linking to a product.
Reading books or talking to a professional is highly recommended before you begin working with Adwords. Most marketers will work for free traffic first and then move into the world of paid traffic. Of course, if you feel you have what it takes, maybe you should go ahead with Adwords first.
Paid advertising can offer millions of dollars in revenue. Each day, people just like you and me are making thousands of dollars through Adwords.
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